For me, it really helped to have A/B testing in place and literally watch relatively easy marketing efforts bring many times more people than a new feature or a technical or educational post. Marketing was (and still is) pretty scary to me, but seeing it work does ease the fears. Another motivator in my case was spending my own money, which was maybe a mistake, but watching my savings drain while I code certainly lit a fire to try and make things work.
For me, it really helped to have A/B testing in place and literally watch relatively easy marketing efforts bring many times more people than a new feature or a technical or educational post. Marketing was (and still is) pretty scary to me, but seeing it work does ease the fears. Another motivator in my case was spending my own money, which was maybe a mistake, but watching my savings drain while I code certainly lit a fire to try and make things work.