You are absolutely correct. I have been working as an engineer with marketing departments of organisations and the degree to which these two sides can benefit a product or company when working together is phenomenal.
"If you build it they will come" is a sure fire way to have your hopes and dreams dashed on the rocks of reality. Marketing is as important as the dev skills to make a product happen. They are two sides of the same coin of success.
"If you build it they will come" is a sure fire way to have your hopes and dreams dashed on the rocks of reality. Marketing is as important as the dev skills to make a product happen. They are two sides of the same coin of success.