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Your wording makes what streamers and other influencers have to do without managers as much harder and serious than it is.

Celebrity is already pushing it. In the scale of fame, someone doing all the work themselves likely is pretty down the list in terms of celebrity.

Many celebs without managers don’t need to do much marketing and PR for their brand. There’s countless YouTube or IG etc accounts with millions of subscribers that don’t have a concerted marketing and especially not PR campaign going on.

Many, possibly most, sports players do not have managers. Most have agents only.

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For cash flow. Leagues like the NBA and NFL have become more serious with helping out and making sure the players manage money better. Still a long way to go.

Overall, I don’t see any reason why streamers and online celebs would have higher intelligence. The reasons people are giving appear to be biased toward giving credence to tech white collar work.

Look at the number of online influencers peddling all sorts of scummy NFT and crypto stuff. If their PR was so important, these online celebs would have had to do major damage control. They largely haven’t. If at all. This makes it seem like there’s much less serious pressure and real stakes at play for online celebs. There’s other various things online celebs have done and continue to do that just is not done by the vast vast majority of athletes. The ones that do behave like divas are ostracized. This isn’t the case with online celebs.

I don’t think either selects for higher intelligence.




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