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I think you’re mixing two different things here.

Facebook grew not because of Ad Dollars. It grew because it built an all-star product experience for consumers. It’s easy now to look at Facebook and think of its as Fait Accompli. But when Facebook came about, they arrived in the second renaissance of social networking. You had so many competitors right from incumbents like MySpace and right to upstarts like Friendster, Friednfeed. Literally then no one could predict who would win.

Facebook’s relentless product building made big enough to earn the problems of scale. Remember, when Facebook IPO’d it literally had a blip of ads business.

Both things can be true. But what I’m saying is, Facebook absolutely lights out built an incredible product experience and moat.

Now, they’re finally dealing with problems of scale. Which honestly aren’t due to bumbling per se, but really just come with the territory. Twitter haven’t even gotten their cowboy pants on




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