Thanks; it does really feel like they're pushing the "Apple puts 'ads' for its own services in its own apps" (something...every...app..does?) to distract from the fact that iOS offers extensive privacy controls. Their employer no doubt finds the increasingly strict privacy controls pretty annoying.

Apple offering a lot of functionality that "competes" with their cloud services really takes the wind out of their "APPLE IS TRYING TO FORCE YOU TO USE THEIR CLOUD" nonsense.