Oh come on! "Zappos did change how we buy shoes, so what?" really? No it didn't. Maybe for you in the USA but in Europe it didn't. But the iPod and iTunes store changed how we buy music in the whole world. See the difference? Changing something in the whole world is a way bigger challenge than just establishing a new shop with convenient shopping methods in the USA.
I'm sorry if this sounds like fanboism but you shouldn't underestimate the change and the hard work here. Apple is the most innovative company in the world and so it should get credit for that. Even if you don't buy Apple products you should be happy that Apple is pushing the bars for simplicity and innovative products!
Actually, I feel that the group that should get the most credit for changing how we buy music, worldwide, is Napster, for the remarkable idea that we can change how we buy music by not buying it.
I'm sorry if this sounds like fanboism but you shouldn't underestimate the change and the hard work here. Apple is the most innovative company in the world and so it should get credit for that. Even if you don't buy Apple products you should be happy that Apple is pushing the bars for simplicity and innovative products!