As an addendum - my company (meaning, me and my staff) ran a basketball showcase over the summer. Players who attended paid on average $125 apiece to play for about 8 hours. Would most people pay that much just to play basketball? Of course not. But I know hundreds of college coaches and my event was featured on the front page of major media outlets. So it was worth it to them - a bargain, actually. Most events are far more than that.