This is exactly the key insight in a post-scarcity environment, though: Beyond food and basic shelter, everything is lulz.
A lot of people didn't grow up in that environment of abundance, so they still think that "profit" is serious business and not lulz, but then they use that profit for big houses or yachts or children or other lulz anyway.
Is it lulz, or is it a desperate attempt to find a financial/economic foothold when traditional footholds (bearable careers, houses, etc.) are increasingly out of reach for Millennials and onward?
A lot of people didn't grow up in that environment of abundance, so they still think that "profit" is serious business and not lulz, but then they use that profit for big houses or yachts or children or other lulz anyway.