Google changed their SEO tack, allowing non-AMP pages to benefit in the same way AMP pages do. It’s all their push around “Core Web Vitals” that track page performance no matter what the page is made with.
As to what fuelled the change, those of us outside will never know. Quite plausible this was always the plan and page metric functionality needed to catch up first. Equally plausible that Google backed off once they sensed regulatory action would be coming their way if they didn’t.
As to what fuelled the change, those of us outside will never know. Quite plausible this was always the plan and page metric functionality needed to catch up first. Equally plausible that Google backed off once they sensed regulatory action would be coming their way if they didn’t.