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The author indicates who they want to share each post with. Facebook came up with Friend Lists a little later which are similar. https://jessicavitak.com/2011/09/01/facebooks-circles-how-to...



> Meanwhile, I grumbled (to myself and on Twitter and probably to anyone who was willing to listen to my grumbling) about the fact that Facebook had, in fact, rolled out this feature at least two years prior, and probably much earlier than that.

Facebook had it first, not google+ circles. I was using it something like 2008-2010 during college, to keep some posts friends-only and hidden from family.


Thanks; vaguely remember that. I think Facebook added some UX to emphasize it more in response to Google Plus




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