Almost every subscription is priced to whatever the market will bear and not an actual unit cost plus fixed margin. Our services are digital. It costs us $XX million to operate all the services we do and next to nothing to serve that a single user. In fact we give 99% of our services away for free and only ask for donations of whatever they care to give. Most donors don't actually get anything in return for their money.
Thank you for that, it's good we have smart people working our nonprofits.
On the unrelated topic of subscription cancelation, what do you believe leads your donors to accept "call to cancel" as an ethical option, compared to the apparent overwhelming majority of people who believe it unethical for the reasons stated?