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Social signals exist, no doubt about it, but that doesn't explain a lot. Let's say you are in a museum alone, some of the works presented can resonate and excite you more than the others, but you can't share your excitement with anyone. Where is the social signaling element gone then?



Social signals aren't real-time light-beams that someone has to be there to witness; they make up our likes and interests and who we are.

Let's say you are in a museum alone, some of the works presented can resonate and excite you more than the others, but you can't share your excitement with anyone. Where is the social signaling element gone then?

Lets say: Two months later I'll be at a dinner party and over a bowl of Caldo Verde I'll recount an anecdote about the Paul Manship sculpture that I saw that time in the museum on my own, and how it was placed in relation to the other works.


Yes but your momentary reaction to what you see, how much of it is "social"?


It could be the case that a lot of the momentary, solo reaction is driven by your brain's anticipation of those future social situations.


I'm sure it's partly that. But then how do things become fashionable? Who defines the common taste for the rest of the society? Now we are back to the basics and I'll stick to my hypothesis (I explained elsewhere in the thread) that it's about appreciating novelty.


Being in a museum itself is a "social signal".




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