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I think privacy advocates think that there’s this massive untapped market of single-issue consumers who would gladly spend the extra money for this kind of thing.

I don’t think it’s there. I’d be willing to bet appliances are already a commoditized market and the margins are already painfully thin. “Absolute killing” it would not be.



I doubt the appliance companies have researched it, and I say that as a product/marketing researcher.


It's not just about privacy, it's also about durability and repairability.




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