I know where you're going with this and agree with what you're saying.
I'm just waiting for Google or Facebook employees to chime in on this discussion. They love to talk about the great things they're working on, such as building "better" advertising, but never talk about the content of these ads.
Having run targeted PPC campaigns on Facebook before, I can report back that the ROAS/ROI is typically not very good at all.
I'm just waiting for Google or Facebook employees to chime in on this discussion. They love to talk about the great things they're working on, such as building "better" advertising, but never talk about the content of these ads.
Having run targeted PPC campaigns on Facebook before, I can report back that the ROAS/ROI is typically not very good at all.