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Its not new.

In dot com bubble mattress companies pivoted to ISPs. Back then though, the announcement is what caused the speculative fury and let them raise more capital by selling into liquidity.

What is new is that simply being on the most shorted stock list makes reddit try to blow up some hedge funds by pumping the shares a few hundred percent - forcing additional buys by the hedge fund - alltogether creating enough liquidity to actually rescue the company if they sale new shares directly into the market! Sometimes the companies are asleep at the wheel and miss it. It took Gamestop months to wake up. I told people they could do this, many doubted.




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