If you take a look at top Twitch streamers for Genshin Impact you'll see a lot of them dropping big money. They see it as an investment to get more viewers (not as many people want to watch you play with low level characters and equipment). Additionally, top end streamers make the money back in subscriptions and donations anyway.
Then these streamers also actually prime their audience to spend more. If you see a streamer drop a couple thousand dollars on stream to get that cool new character, you might feel okay with dropping $100 to see if you can get lucky.
Streamers feed this kind of ecosystem, and keep it running. I suspect that a large percentage of the money that Genshin Impact makes goes back out into marketing and sponsoring streamers and YouTubers to keep the influencer engine running as well.
Then these streamers also actually prime their audience to spend more. If you see a streamer drop a couple thousand dollars on stream to get that cool new character, you might feel okay with dropping $100 to see if you can get lucky.
Streamers feed this kind of ecosystem, and keep it running. I suspect that a large percentage of the money that Genshin Impact makes goes back out into marketing and sponsoring streamers and YouTubers to keep the influencer engine running as well.