Super-duper smart idea. Who's going to go to the supermarket for just a $3 tub of yogurt? Supermarkets use loss leaders to get customers in the door all the time. This gives them better reach and awesome analytics.
Well, that, and they come to me in a beautiful way. The grocery weekly is alright, but it places a lot of the burden on me - so many choices, and prices, I have no idea what the real "good deal" is.
One of the ingenius parts of this approach is that I don't have to choose. Every day it rocks up in my inbox, 60% of, I can make a quick decision.
That, along with integrating with the loyalty cards (just like the article said, these guys are brilliant), is going to be super attractive to busy people looking to save time and money.
I'm still not 100% sure on the point. So I get an email once a day offering me a random discount on a random product. I have to decide whether I want to buy that product. And then, when it comes time to do my weekly grocery shopping I have to remember all the products which I've already signed up for and collect 'em all.
This seems to have saved me a little bit of money at the cost of a bunch of mental effort.
edit: Mind you I've never been persuaded to use Groupon either, so maybe it's just me.
