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It's good to be aware of energy consumption. It requires planning and a concern for efficiency.

These habits seem difficult to inject into popular thinking until there is economic pressure. Human populations have consumed entire forests to burn wood just to cook and to stay warm. Electricity is a superior solution, but the same primitive, wasteful habits remain.

In other words, for all the people "on the grid", the challenge is to unlearn wasteful consumer habits and conditioning. Their homes are full of devices and AC adaptors that draw power when idle. The combustion engine itself is very poor in efficiency, but the high energy density of petrol masks the cost.

People prefer not having to think about the energy cost and environmental cost. A challenge in the area of EV adoption, for example, is that people expect not to need to concern themselves with expenditure. Those who drive an EV need to be aware of the energy cost of driving (e.g. heating, cooling, tire inflation, load) and of the advantage of combining trips.

Is it all "too hard"? Well, the period of "energy luxury" has brought us to an ecological crisis.




Telling people to reduce their quality of life in order to combat climate change is a fruitless endeavor. It will simply not happen unless a crisis forces us to.

I would consider anything short of new tech that allows us to continue increasing our quality of life while simultaneously improving ecological conditions a failure.


And there are other alternatives in a resource crisis. Most notably, the fear with water is not that we will starve, but that one country will be forced to kill the users in another country over it.

So a crisis forcing reduced usage is after he have examined/tried killing the other humans using the resource.

Not a pleasant thought, but reality.




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