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Given that the trove of FB documents repeatedly talk about concern of loss of engagement among the youth, the conventional wisdom of 2005 that FB has an inherent lifespan because no one wants to be on a social network with their parents, seems to be playing out.

Sure the "three year" timespan is dumb. FB grew way beyond fad, but the predicted generational dynamics didn't magically go away. In fact, it seems like that hypothesis is playing out. What the real question is, can FB buy another hot social network, before they lose both money and skill.

Even Yahoo was dominate in multiple spaces once.



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