Having done this before? It is clearly, measurably more effective for most types of businesses (but not all).
It’s easy to spend massive amounts of money on print and other ads with literally zero actual sales coming from it, and everyone you talk to on the print side knows it - but won’t tell you and will happily take your money.
At least with online ads you can test, tune, get your own data, which while not perfect is miles and miles better than you’ll get from other types of ads.
It’s easy to spend massive amounts of money on print and other ads with literally zero actual sales coming from it, and everyone you talk to on the print side knows it - but won’t tell you and will happily take your money.
At least with online ads you can test, tune, get your own data, which while not perfect is miles and miles better than you’ll get from other types of ads.