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No, no, let me rephrase: they would give good reviews to everyone that gave them free stuff that was good.

Customers asked "why aren't there any review saying a product is bad", so they started doing that with products whose manufacturers didn't advertise there or didn't give free stuff for review. They'd borrow, or buy a few Danelectro or Behringer pedals for $30 dollars just to make a bad review and "save face" to readers.

Basically they got "token bad products" to save face.



Wow, that’s pretty good hah! (Well, in a misleading the consumer but quite clever way anyway)

A decade plus ago I worked alongside a team of writers, and they always kept alcohol in their desks. I totally understand why now.


Oh, that's amazing, haha!

You definitely need a bottle for when you get some terrible product and you know the manufacturer won't like that it won't get reviewed.

Funny enough, the situation is even worse now: with YouTube reviewers, there's no more expectation of neutrality as with professional journalists in the past. So all quality reviews are praising products.




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