The abuse is worse on the merchant's side, but on the consumers, it's more like getting a cab to go to Morton's Meats, instead they take you to Shelly's Steaks (because they got a kickback), then say they'll take you to Morton's for no extra charge, but tell you how great Shelly's is, and you're already at Shelly's, so is it worth the extra effort?
So they're allowed to waste my time and earn a kickback, as long as they give me a free cab ride from their kickback to where I wanted to go in the first place?
That sounds like it only works if my time that they wasted for selfish gain is valued at $0, which is obviously true as far as they are concerned, but certainly isn't true to me.
I don't defend dark patterns, it obviously is one there, but your time is worth zero when you pay zero. The analogy would be free taxi drivers taking your to their kicking back spots first.
If your time is worth X, spend X. It may prove a bit difficult since the paid search engine marketplace isn't thriving.
How much would you be willing to pay for a search engine that only displays organic results? There are actually free solutions easy to set up to get that from Google results, but I'm wondering since you mention value of time.
