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Eric Ries: “Don’t Be In A Rush To Get Big, Be In A Rush To Have A Great Product” (techcrunch.com)
97 points by aorshan on Aug 14, 2011 | hide | past | favorite | 30 comments



This echoes the Einstein quote I regard as my personal mantra:

"Strive not to be a success, but rather to be of value." - Albert Einstein.


"Be skeptical of inspirational quotes ascribed to great men"

- Gandhi


It's true that many such quotes are bogus, but this one can be pinned down. It comes from an interview with Einstein published in LIFE magazine, May 2, 1955: "Never lose a holy curiosity. Try not to become a man of success but rather try to become a man of value. He is considered successful in our day who gets more out of life than he puts in. But a man of value will give more than he receives."

http://books.google.com/books?id=dlYEAAAAMBAJ&lpg=PP1...

Also, I recommend the "Carpet Is So Easy To Care For" ad on the preceding page. "Home means more with carpet on the floor."


"Don't believe everything you read on the internet." - Benjamin Franklin


Huh? If LIFE from 1955 counts as reading something on the internet, then so does http://www.librarius.com/cantales/knigttl1.htm. (Also, please don't do the memester thing here. The natives don't like it.)


"There are only two kinds of quotes: Those that are ascribed to famous people, and those that aren't good enough to make their authors famous."

-- mechanical_fish

[Note that this doesn't rule out the existence of the many unfortunate authors whose sentences are so good that they get mis-ascribed to even more famous authors, rather than making the original authors themselves famous.]

[Zen practitioners will note the existence of a third type of quote: If a sentence is uttered in the woods but nobody is listening, it will never be attributed to anyone famous.]


whose sentences are so good that they get mis-ascribed to even more famous authors

There seems to be a bucketing algorithm that, over time, labels all the quotes in a bucket with the most famous approximately applicable name. For example, "First they laugh at you..." (early 20th century, subject: social activism) goes to Gandhi instead of Nicholas Klein (who? my point exactly); "Not everything that counts can be counted" (mid 20th century, subject: measuring shit) goes to Einstein instead of William Bruce Cameron. Often the quotes themselves get optimized along the way, so Eliot's "Immature poets imitate, mature poets steal" (mid 20th century, subject: art) goes to Picasso, but as the snappier "Good artists copy, great artists steal".

It makes sense that this happens as time recedes, for the same reason that you see only the major landmarks at a distance. But it probably gives us a skewed idea of individual genius.


it probably gives us a skewed idea of individual genius

No kidding. Confucius was a very smart person! Also, Moses.


"Yeah but Einstein wasn't just great according to a number of subjective measures, he was brilliant by just about any objective measure."

- Me


What about the startups where scale is the product?

Such as Reddit, Etsy, Quora, Airbnb, eBay, or any network effect/marketplace business?


Sean Ellis recently did a good presentation on this, highlighting whats different for network effect businesses:

http://startup-marketing.com/bringing-a-network-effect-busin...


I watched the video and it was quite interesting. He says pretty explicitly that he thinks network effect businesses are in the most important ways the opposite of a Lean Startup(TM). Definitely helped me think about the topic in a clearer way. Thanks for the link.


Don't the fathers of lean generally believe that if you think you've got the next FB, throw away all our advice?

I believe I heard something like that on a video.


Well that's not very helpful but it does sound honest. Unfortunately I think it means their advice wouldn't apply to a much larger class of startups than just the next Facebook.


Interesting question. My take would be that you need to toe the line between building something quick and dirty, and building something that can scale. If you can't get the features right then scaling is a non issue. If you do get them right, the nature of this type of business is that it will grow quickly - whether you like it or not. So you have to be able to add scale quickly or it can fall apart due to unavailability (people often attribute friendster with this outcome). These might be the hardest businesses to start, because in addition to cracking the chicken/egg problem, you have to steer a fine line between development speed and scalability.


I think Eric's point for a business like that would be given a choice between burning time and money scaling (ie. big launch and marketing on customer acquisition) spend it on a few more iterations of refining the product, AND seeing how a small number real customers react to it.


You haven't included Digg - a perfect example of getting big instead of polishing the product.


Digg's product is crowd sourced news. They failed through poor community management not a lack of innovation in their UI.


Their product had numerous bugs in each new version, that drove the users away too.

Had they not been on a rush, they'd probably tested more.


Didn't they fail because they were too proud to copy Reddit's subreddit structure the week after Reddit pushed it live?


The biggest reason was Digg v4, which was buggy, didn't have features present in the previous version and basically sold the readership to tech news outlets. By the time they fixed it, everyone went to Reddit.


How about Twitter? They made a product that couldn't scale, and are still doing OK.

A DB server with 256GB of RAM, 2 sockets, and multiple SSD drives can serve a lot of queries. Use that for posts, and a few slaves for reads / caching. It will cost something like $60k plus hosting fees and maintenance. But it will certainly serve 99% of web businesses as a db.

As long as your basic queries scale linearly (or maybe log-linearly), you can buy your way out of the kind of trouble most web companies would kill for.


This topic has nothing to do with scaling in the technical sense.


I really like that they are perpetuating this methodology as far as possible. Steve Blank and Eric Ries are developing a logic and ration driven scientific approach to entrepreneurship - very exciting indeed.


Why rush at all?


If you have infinite runway you don't need to listen to Eric Ries or anybody else. Build whatever you want. Take as long as you want. Give the stuff you built away in your will when you die. Or, have your executors burn it all in a massive bonfire.

Most of us do not have infinite runway, however.

And even if you do: There is an optimum pace at which to create any given work of art. Working on it too much can be just as bad as working on it too little. The momentum runs down. The zeitgeist changes. The authors become too familiar with the product to see it afresh. The fanbase gets bored and stops paying attention. And the stakes get higher: The longer you work on something, the more of your reputation is tied up with that thing.


Ideas are never truly unique. No matter how special they might seem to you, rest assure that at least a sufficient amount of people have been sensitive to the zeitgeist to pick up the same, seemingly weak, signals that lead you to that idea of yours. Ergo, you need to be agile, to iterate fast and competently to flesh out and develop the idea into a business.


faster is better


The Over Capitalization In The Title Is Really Kind Of Ridiculous.


Thats funny. What is it about marketers overdoing title case in setting they write anyways?

I actually added this line to a clients stylesheet once:

* { text-transform: capitalize !important; }

...trying to demonstrate how ridiculous his headlines looked.

When he said he loved it, I decided never to work for him again.




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