Yup. I once saw an accountant write, "Don't tell me your priorities. Show me your budget and I'll tell you your priorities."
Facebook's whole history is not really caring about those things. What they care about is not looking bad. Which is why they trot out those lines when things get too awful for the public, the press, and legislators to ignore.
"We are so, so sorry you caught us {doing, allowing} this thing. We are deeply embarrassed that we didn't hide it well enough from you. We promise to take the time to do the work so that in the future you won't discover us still doing it. We deeply value {word spew of the month} and look forward to you believing our apology well enough to continue using our service."
And they're really good at it! If somebody only sees one, or if somebody sees them so infrequently that they forget in the meantime, it's very plausible. Which is of course their purpose. And Facebook itself is practically a machine for making people forget about long-term patterns.
An interesting thing in these cliche apologies to notice is also the fact that they adjust their "number one priority" depending on the context.
Every single time a business gets hacked because they neglected security for their whole existence they say "our customer's security is our number one priority". Then they completely ignore security again for the next few years until the next time they get hacked and they make security their number one priority for an hour.
Yup! One of the things I often tell executives in prioritization meetings is that "priority" is from "prior" meaning "comes before". If everything is a priority, nothing is a priority. So I force them to order things linearly.
It generally breaks their brains the first time, but they quickly adapt.
Facebook's whole history is not really caring about those things. What they care about is not looking bad. Which is why they trot out those lines when things get too awful for the public, the press, and legislators to ignore.