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Yeah, that name seems destined to limit growth outside of coastal metros. It's too hip for its own good.

I sort of like the concept, because I eat out quite a bit. But coupons for individual dishes sounds like more work than I want to deal with. It's bad enough trying to remember coupon, restaurant, and expiry date, which is why I let my wife do most of the couponing. Having to check it against the menu as well seems like a refinement too far; foodies don't need an incentive to try a new dish, we do that anyway because we like food. Still, it's got a lot of potential.



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