"Allowing somebody else to harvest it is money straight out of Facebook's pocket."
In that metaphor, Facebook owns the soil and they sell the harvest by charging for promoted posts and other forms of engagement purchasing. If this engagement truly drives election outcomes the way the post hypothesizes, the demand side will come back every time there's an election anywhere. Let's hope Zuck and co understand how closely this piece of their revenue is tied to democratic engagement ;)
In that metaphor, Facebook owns the soil and they sell the harvest by charging for promoted posts and other forms of engagement purchasing. If this engagement truly drives election outcomes the way the post hypothesizes, the demand side will come back every time there's an election anywhere. Let's hope Zuck and co understand how closely this piece of their revenue is tied to democratic engagement ;)