Deals ranged between $12-120k/year. We were very much the "deer" range vs rabbits or elephant hunting. The customers ranged from small to mid sized companies, we only had 2-3 true enterprises at the time.

Getting first 1-10 paying clients is really tough. And with the $12k-$120k/year range, it might have been really tough. Would you be able to share how did you get those first few paid clients? Thanks.

Our first one was intro from a prospective investor. Second sent me an email after we launched on TechCrunch. The third one sent us the following email:

"Hello — we are a Mixpanel customer and evaluating alternatives right now and came across the TC article. We also use RJ metrics, so what you guys are offering is really compelling.

I do have a question about what "custom integration" means on the feature breakdown by tier. Let me know if there is some more information about what that includes that I could review."

After that I can't remember. Ex-Zynga product people were an early sweet spot for us and we're lucky we got on a few of their radars. It was then about finding our way into more similar situations.

That's hilarious -- I worked on Zynga's analytics system in the early days, and we made it (hopefully) very easy to instrument code and get up and running. We created patient zero I guess.