One of the mistakes Mixpanel made was to position themselves as a “better” Google Analytics. That meant a generous free tier without the benefit to search that Google gets.
Amplitude, from the moment I was aware of it, was more about productizing the Facebook/Zynga style product analytics approach.
I left Zynga for an early startup in 2011. At that time, I tried to use Mixpanel for acquisition and retention analysis - it fell woefully short. I wasn’t able to use any of the built-in reporting.
Meanwhile, I have been a mega fan of Amplitude from the first time I ever used it. It was built for the “product data” use case first, not as a Google analytics replacement. That positioning made it easier for them to demand premium pricing.
Thank goodness for the Zynga diaspora! Zynga was ahead of its time when it came to building data driven products. They were the first company to get it down to a science. We're lucky to have so many ex-Zynga product people come across Amplitude. You, Siqi, Bret, and tons of others were hardcore early supporters of us and we would not have been successful without you. Thank you, Teej, and keep the feedback coming!
Amplitude, from the moment I was aware of it, was more about productizing the Facebook/Zynga style product analytics approach.
I left Zynga for an early startup in 2011. At that time, I tried to use Mixpanel for acquisition and retention analysis - it fell woefully short. I wasn’t able to use any of the built-in reporting.
Meanwhile, I have been a mega fan of Amplitude from the first time I ever used it. It was built for the “product data” use case first, not as a Google analytics replacement. That positioning made it easier for them to demand premium pricing.