> Their search results used to be great before they started doing this
Google is in an arms race with SEO --- one Google is gradually losing. Removing relevance signals will make search results worse. That Google was able to deliver excellent results ten years ago is irrelevant today: the environment is different and if they went back to what they were doing then, results would be far worse now.
Google is in an arms race with SEO --- one Google is gradually losing. Removing relevance signals will make search results worse. That Google was able to deliver excellent results ten years ago is irrelevant today: the environment is different and if they went back to what they were doing then, results would be far worse now.