I think it's hard for me to say exactly without a side by side comparison, partially because this one had different toppings than my normal burgers do, but it seems fairly comparable in flavor and I would buy these again. I've also had an impossible burger a few years back at a nicer restaurant and that was good too.

I think both are to the point that if I didn't know what I was eating and didn't deeply try to analyze and compare, I could eat one without any idea that it's not meat.

I'm now somewhat interested the next time I see my family to see if I can pull off a ruse of making burgers for dinner from these and see if anyone even notices, particularly my brother who would say there's no way you could trick him XD