I) Build community - build something useful for segment you are interested in even it has no big future payout. Or forum/blog/discord/instagram/fbGroup/emailList/twitter/partner with existing influencer... just have access to audience. Talk to them, recruit few to build out v1, blast v1 to all audience.. boom you are in business.
II) Just brainstorm dozens of crude ideas about problems some industry/professional/consumer might be having. Then pick problems you like most. Then find existing solutions and see what's happening. Once you have some insights, you will have lot of questions. Ask existing users all of them. And you will start to learn about industry very nicely.
III) Try to partner with consultant who has helped many businesses. Or try to partner with veteran in industry that is lagging in tech. (more opportunities). Make him significant partner for just giving insights and providing introductions and connections.
IV) If all else fails build anything. Even if it looks a copy of existing thing and inferior. It's likely you will start to find users who still want to use your product, lake is really big. It's not winner take all. But what will happen is you will start making in ways into this new industry and realize why these businesses/users are unsatisfied with existing stuff.
Remember all companies have limited resources. So they always go for segment/problems that yield highest return. They may start with low ROI segment but move onto greener pastures. ie. individuals -> SMBs -> enterprise. FB -> a place for college students -> place for families -> place of businesses.. now it's no longer a place to discover your college peers and share things with them and them alone. Everyone and their grandmother is there. Early adopters/segments are always left in dust. So there are always unsatisfied segment of customers.
V) ME TOO in new markets - Lot of world is still offline and/or has very slow internet. You can be first there.
====================
I) Build community - build something useful for segment you are interested in even it has no big future payout. Or forum/blog/discord/instagram/fbGroup/emailList/twitter/partner with existing influencer... just have access to audience. Talk to them, recruit few to build out v1, blast v1 to all audience.. boom you are in business.
II) Just brainstorm dozens of crude ideas about problems some industry/professional/consumer might be having. Then pick problems you like most. Then find existing solutions and see what's happening. Once you have some insights, you will have lot of questions. Ask existing users all of them. And you will start to learn about industry very nicely.
III) Try to partner with consultant who has helped many businesses. Or try to partner with veteran in industry that is lagging in tech. (more opportunities). Make him significant partner for just giving insights and providing introductions and connections.
IV) If all else fails build anything. Even if it looks a copy of existing thing and inferior. It's likely you will start to find users who still want to use your product, lake is really big. It's not winner take all. But what will happen is you will start making in ways into this new industry and realize why these businesses/users are unsatisfied with existing stuff.
Remember all companies have limited resources. So they always go for segment/problems that yield highest return. They may start with low ROI segment but move onto greener pastures. ie. individuals -> SMBs -> enterprise. FB -> a place for college students -> place for families -> place of businesses.. now it's no longer a place to discover your college peers and share things with them and them alone. Everyone and their grandmother is there. Early adopters/segments are always left in dust. So there are always unsatisfied segment of customers.
V) ME TOO in new markets - Lot of world is still offline and/or has very slow internet. You can be first there.