I love this. It puts into (better) words my long-held belief that ideas do, in fact, matter.
Startups live and die by their ideas. The nuance is that ideas can be detailed or abstract, and those details can be some combination of right/wrong and relevant/irrelevant.
I've got back and looked at some of the early pitch decks of my current unicorn employer, and they're shockingly accurate. The founders / early team have been saying the same thing since before launch. It's unreal how fast they figured out the core value prop, and so much of the growth of the company is living up to the promises of that early idea.
Figuring out what really matters needs to happen early, and it's something that founders and early team need to internalize as much as possible. If you can get that deep understanding of what needs to be done, quickly, the company's odds of success go up so, so dramatically.
Startups live and die by their ideas. The nuance is that ideas can be detailed or abstract, and those details can be some combination of right/wrong and relevant/irrelevant.
I've got back and looked at some of the early pitch decks of my current unicorn employer, and they're shockingly accurate. The founders / early team have been saying the same thing since before launch. It's unreal how fast they figured out the core value prop, and so much of the growth of the company is living up to the promises of that early idea.
Figuring out what really matters needs to happen early, and it's something that founders and early team need to internalize as much as possible. If you can get that deep understanding of what needs to be done, quickly, the company's odds of success go up so, so dramatically.