1. Groupon management chose the high risk style of customer acquisition with high upfront marketing costs.
2. Groupon management chose to use funding rounds to cash first-inline investors and employees out due to choice in 1.
3. Groupon than chose to hide that high risk in A SEc filing.
I feel so strongly about the ethics here that I have refused to go to work fro any Lightbank Incubator start-up. Groupon ethically challenged operation. Similar to Enron, etc.
1. Groupon management chose the high risk style of customer acquisition with high upfront marketing costs.
2. Groupon management chose to use funding rounds to cash first-inline investors and employees out due to choice in 1.
3. Groupon than chose to hide that high risk in A SEc filing.
I feel so strongly about the ethics here that I have refused to go to work fro any Lightbank Incubator start-up. Groupon ethically challenged operation. Similar to Enron, etc.
It is not if they will get burned its when