Piracy is almost always more user friendly than a paid service, and has been for as long as I can remember - at least as far back as when DVDs had unskippable "don't pirate this" messages which didn't appear on the pirated version
I mean.. netflix had a point... install an app, pay some low fee, choose a show, and watch. Compared to this.. installing a torrent client, finding the torrent file, choosing a right "download" button on non-adblocked browsers, waiting,... it's a pain in the ass.
But now... 5 different subscriptions, and still unable to get the show you want,... yeah, not anymore.