I do hope this kind of thing doesn't become the new standard. Episodes of "The Guild" and most other online series clock in at 10 minutes and under. At that length, it seems (from present examples) like the stories pretty much have to be fluff.
i'd point out that he mentions two examples, the average the guild episode clocking in at 10 minutes, the average never not funny episode clocking in at 1h 30m.
