I agree with alanfalcon. After watching that video I'm not exactly sure what the app does. Sure there are a lot of marketing buzz words and flashy animations but that doesn't sell me on why I should bother installing it.

That fact that the app isn't free wouldn't be what would dissuade me from downloading it (although I won't lie it is a minor barrier). It is the time I'd have to spend on figuring out why I want to use this app.