They probably can zoom into atoms because there are only so many different types of atoms and there are only so many quarks. So it seems even then their claim holds. On the large (buildings) macro level that might hold as well. Many details in a building, in a city are similar. A window on the left side of a house is the same as windows in the right side of a house. Even trees are similar (hell, they are self-similar, you can use a fractal to build them). Textures are often similar and repetitive.

Yeah there is this intermediate level of detail between the molecules and whole buildings (like surface imprefections, dirt) that might not be as repetitive. On the whole however I don't think their marketing claim is that fraudulent.