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> It's not necessary to break Apple up to implement a policy that requires Apple to apply the same process to their own apps.

It works in theory, but when the application team and review team both report to the same CEO, the review team will be pressured to bend the review policy.




And if it's have the policy or be broken up the CEO will be pressured to not let them bend it...


The stick only works if you actually get the stick if it's merited, though. So it could easily end up actually being broken up under your proposal.


Not really. The risk to a CEO of having to deal with an angry government is waaaaaay more than the benefit from internal teams not having to deal with a bad process.


Internal pressure is a fair concern, but is not a foregone conclusion. If anything, unfair approvals of Apple-developed apps would enrage the developer community and shine even more light on the issue.




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