Well, if apple wants to make the experience nicer for their users they can lower the cut which they take.
It doesn't even need to be the same or lower than competition. Since there are so many apps already integrated (and even in future their API might be easier or more likely to be used by app users) and nobody wants to go through the friction of adding new ones they can still be slightly more expensive and retain majority of the market share.
But if they won't then I guess you will know it never really was about protecting the user or whatever, just a cash grab from walled garden.
It doesn't even need to be the same or lower than competition. Since there are so many apps already integrated (and even in future their API might be easier or more likely to be used by app users) and nobody wants to go through the friction of adding new ones they can still be slightly more expensive and retain majority of the market share.
But if they won't then I guess you will know it never really was about protecting the user or whatever, just a cash grab from walled garden.