I definitely didn't know about this. It's a shame you're the only one to remember. Thanks for sharing.

It's telling that one Wikipedia’s citations describes their customer burning out due to the evangelized methodology: http://www.coldewey.com/publikationen/conferences/oopsla2001...

And then Martin handwaves the project's failure away, claiming he wasn't that involved, and that his methodology is blameless: https://www.martinfowler.com/bliki/C3.html