They'll want to know where their 10bn (ish) USD went that Apple currently gets from Google.
Is Apple going to increase their device sales substantially because of an Apple search engine? I think everyone who is going to buy Apple has bought Apple, so I think not.
On the other hand, if Apple sells ads on Apple search, and they charge the same fees Google does, they'll still need 50bn in turnover to drop Google; Advertisers aren't going to double their marketing budget, they'll split it based on the ROI, and unless Apple ads convert as good or better than Google, this is a net loss.
Apple's shareholders won't.
They'll want to know where their 10bn (ish) USD went that Apple currently gets from Google.
Is Apple going to increase their device sales substantially because of an Apple search engine? I think everyone who is going to buy Apple has bought Apple, so I think not.
On the other hand, if Apple sells ads on Apple search, and they charge the same fees Google does, they'll still need 50bn in turnover to drop Google; Advertisers aren't going to double their marketing budget, they'll split it based on the ROI, and unless Apple ads convert as good or better than Google, this is a net loss.