YMMV. Having worked with AprilTags and Aruco markers, I can already see the limitations in the short video. Resilience is very good, very very, but not under strong movements and particularly any kind of motion blur (I'm looking at you, cheap webcams) (the video has quite slow movements). A decent size for the markers is also a huge requirement (around 10cm per meter from the camera. With a 4k camera I reached 2cm per meter with Aruco markers). Pose estimation is still a tricky problem and solving it is challenging at best. All of this is impressive in a very controlled environment, but can be disappointing in real world environments (and non trained users). I'm very curious how they'll solve all of these!

ps: oh and you need totally flat markers.