Facebook Kids Messenger is popular with my kids and their friends; AFAICT, it's the only messenging app that allows preschool and primary school kids to communicate with each other under the watchful eye of their parents.
It's got solid parental controls, fun little mini games, loads of photo editing and video tools that are appealing to kids.
Pretty much kept my kids' cohort of friends connected during the lockdown.
Facebook Kids Messenger is decent (for all the reasons you mentioned), however, I am pessimistic about it being genuinely appealing to kids. It's staying alive because middle-aged parents are forcing it on their children - they are the consume and decision-maker. My experience is once kids are allowed to make their own decisions they quickly move away from it.
Of course once kids are allowed to make their own decisions, the main value of FKM is gone. (parental controls and such)
So it isn't the best example, and it isn't really facebook per se but more of a separate product, but still.... it is squarely aimed at kids that aren't old enough to make decisions for themselves, by design.
It's got solid parental controls, fun little mini games, loads of photo editing and video tools that are appealing to kids.
Pretty much kept my kids' cohort of friends connected during the lockdown.