The idea that corporations should regulate their own behavior without the threat of force/punishment? I agree. Self-regulation is a thing you lobby for in order to prevent actual regulation.
partially. the idea that the market is _the most important_ thing, and that companies know best about how to optimize, and that any time anyone tries to modulate their behavior for the social good - it turns out to be counterproductive.
i think its because we have actually internalized this idea as a society.