The comment you're replying to responds to that in the second half, starting at "It's no different to how official propaganda works."

So that would include the far right and the government, then. Hardly "everyone" ;)

I do find it interesting that left-leaning people (like myself) find it difficult to acknowledge that left-leaning media also engages in The Bullshit. Because we tend to agree with the propaganda statements, it's incredibly difficult to spot as Bullshit.