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> imagine you’re an Apple exec who gets to see earning charts, iPhone, iPad and MacOS. One of these things is not like the others in both usage numbers and profit.

You are correct, one of those is not like the others, but it isn’t the Macs. According to their latest earnings report, iPhones made Apple $39.57B, iPads $7.37B, and Macs $8.24B [0]. I wouldn’t be surprised if iPadOS and MacOS merged in the near future, especially since they are running on the same chips, but it won’t be because iPads are the ones making all the money.

[0] https://www.cnbc.com/2021/07/27/apple-aapl-earnings-q3-2021....




>According to their latest earnings report, iPhones made Apple $39.57B, iPads $7.37B, and Macs $8.24B

These are just device sales right? You have to remember iPads have the App Store revenue and the cream scooping of IAP/subscription revenue of most applications running on them.

Apple doesn't get a cut of my Photoshop subscription on Mac, it absolutely gets a cut when I buy Procreate on iOS.


Apple is getting services revenue on the Mac.

At least half the Mac GUI Apps I use are delivered via the Mac App Store. That number moves towards 100% for my non tech friends.

I continue to use iCloud because I have a Mac.


I use a Mac, in tech, subscribe to no services, and do not use the Mac App Store. There, now you have one more data point.


In this case if the Epic lawsuit is successful and drives down the 30% Apple cut it may save macOs as an open-ish platform.




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