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Humans are hardwired in to stories and story telling. they're the most effective way of communicating.

I try and get a little stories into my work comms (given enough time)

brief overview of how the project is going - story

technical document - story

It can be fun to write as well. It doesn't have to a childrens type of story either, read some short stories and get some good ideas

although being too creative is sometime seen as not professional.




For a sales pitch it can be good for a listener to be able to anticipate a happy ending for themself before you get to the end of the story.

And as you conclude, it fulfills what can be expected at that point.




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