In fact, privacy is a concern that sometimes even puts employees off using their employer's Employee Assistance Program (EAP), even though that's often in the form of a crisis telephone number which you phone.

There are a number of apps in this space who sell to employers but there's no industry wide survey of utilization numbers for such apps, so it's difficult to judge to what degree this is an issue across the entire sector. We do what we can, offering completely anonymous sign up, no requirements to enter name, demographics etc., no location tracking etc. and it's certainly an important issue for users which we're cognizant of