I mean, we can split hairs over the words to use, but ultimately "immoral and unethical things are being done by big companies that hold all your stuff". The sentiment is the same.
What I'm getting at is that the things Google and Microsoft are doing are entirely irrelevant to the conversation at hand.
Apple is going to compromise your device's privacy in the name of child safety, and will - invariably - eventually cave to pressure to extend that capability well beyond it's originally well-meaning use case.
Stop bringing up what other companies are doing - it is, as I said, entirely irrelevant.
So what is your point then?
Is it that Apple's punch in the gut here, while bad/wrong, is beyond criticism or outage because if you use Google, you'll get a slap to the face?
Or is it that Apple actually isn't doing anything wrong simply because there is some roughly analogous behavior in your view by other companies?
My point is that Google and Microsoft have been scanning everything in your account (including data like emails and the files you mirror to their cloud drive) and have been doing so for the past decade.
Apple has announced a plan to scan only those photos you upload to iCloud Photos, and nothing else.
Further, Apple's scans will occur on device where a single false positive cannot be misused to incriminate you by anyone who can get a subpoena, because Apple's servers won't hold any data showing something happened.
Google and Microsoft's systems are much more invasive and much less private.
Yes, other companies are doing bad things, and they should be stopped.
Doesn't by any stretch of the imagination mean that Apple should be allowed to do something even worse.