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Pretty incredible if true - from the article, revenue was at 700 million with around 300 million EBITDA. That's a 14x multiple on ARR, which seems to be on the high side?

Though a lot of these acquisition/sale strategies seem to be leaking info to the media in order to publicly plant a marker in the ground ("anchoring" in persuasion/negotiation).




> That's a 14x multiple on ARR, which seems to be on the high side?

For small private companies, yes. Mailchimp is not in that set. Better comps likely to be public SaaS companies, since Mailchimp is certainly large enough to trade on the Nasdaq.

I anchor valuation around Snowflake on the high end (117x sales), but a lot of it is really about growth rate. Here are price/sales for some other public SaaS companies:

HubSpot: 29x

DocuSign: 36x

Asana: 47x

Atlassian: 40x

DataDog: 50x

Shopify: 49x

Twilio: 28x

Okta: 40x

Workday: 13x

A case could be made that a buyer could spiff up the Mailchimp app/company and prep for an IPO in the ~$30B range in a couple of years.


Thanks for sharing that. Looking at Shopify[0], their revenue growth rate has been between 50% to 100% (!!) per year - didn't look at the rest but what you say makes sense with that information.

[0]: https://finance.yahoo.com/quote/SHOP/financials?p=SHOP




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